HelloFresh steps up fight against climate change
- Sustainability specified as an integral part of the business strategy
- Global study with Wuppertal Institute confirms: An average of 21% less food is wasted on a household level
- 66% less food is wasted on a production level, in comparison with grocery stores
- Aim to further improve carbon footprint
Berlin, 22. April 2020 - HelloFresh, the world’s leading provider of meal kits, has further developed its sustainability strategy and specified the key factors of its own business model to step up sustainability efforts. In its sustainability report, which was published today, the company shows which milestones have already been reached based on the "Sustainable Development Goals" defined by the United Nations. A significant factor of HelloFresh's business model is the reduction of food waste. According to the "Food and Agriculture Organization" of the United Nations, around a third of the food produced is wasted annually, which corresponds to an annual CO2 emission of 4.4 gigatons.1 The ability that meal kits have to significantly reduce food waste is also showcased in a Global Food Waste Study, which the company developed together with the Wuppertal Institute, TU Berlin, FH Muenster, the University of Cambridge, Wageningen University as well as ReFED (an American non-profit activating solutions to reduce food waste). Researchers have shown that preparing meals from a HelloFresh meal kit results in an average of 21 percent less food waste than a comparable preparation of dishes with ingredients bought in the grocery store.
Significant reduction of food waste
In the world’s largest study on household food waste to date, researchers analyzed the eating and cooking habits of more than 1,100 volunteer participants in six international markets in Europe and North America. The scientists took into account both the ingredients used in the preparation and leftovers after consumption. Consumers often overestimate what they need and buy too much. Pre-portioned meal kits are therefore an effective way to reduce food waste in private households. With over 280 million meals delivered to customers in 13 countries worldwide in 2019, HelloFresh makes an important contribution towards fighting climate change.
“I am very happy with the progress we have made in terms of sustainability in recent years. We want to offer people a fundamentally more sustainable way to buy and consume food, ”says Dominik Richter, CEO and co-founder of HelloFresh. “By pre-portioning the ingredients for our recipes, we are making a significant contribution to reducing global food waste. At the same time, we also focus on sustainability in our own operations, especially in the areas of production, packaging and delivery. By further developing our sustainability strategy, we are able to continuously double down on our efforts.”
“Reducing food waste is a key element of HelloFresh's sustainability strategy," Tilman Eichstaedt, Senior Vice President International Product, Procurement and Sustainability at HelloFresh adds. “At HelloFresh we only ever order the exact amount of food from the producer that is actually needed. Less than 1% of food in our production is not used and more than two thirds of this is regularly donated to local food banks. Compared to supermarkets, that is 66 percent less food wasted.”
Aim to further improve carbon footprint
In recent years, HelloFresh has made significant improvements in reducing its carbon footprint. As of now, the company's US business will offset 100% of its carbon emissions that arise in production, delivery and corporate travel together with its partner terrapass. The sustainability report also shows that production in all 17 of the company's production sites only generates 7g CO2 per Euro of sales, mainly for light and cooling. That is 71 percent less than the average consumption of supermarkets, as HelloFresh does not operate shops. Another essential level is delivery to customers. The boxes are delivered as efficiently as possible and the delivery to customers homes replaces individual trips to the supermarket. In 2019, HelloFresh was able to reduce the number of kilometers traveled every week by 15 percent by optimizing the route planning software in Belgium and the Netherlands, where the company maintains its own delivery fleet.
Capturing the various dimensions of sustainability along the entire value chain from purchasing and production to delivery to customers in very diverse markets is a complex task. The company will continue to double down on its efforts and has committed to report its own progress regularly.
HelloFresh SE is the world’s leading meal-kit company and operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden and France. In 2019, HelloFresh delivered over 280 million meals and reached close to 3 million active customers in the fourth quarter of 2019. HelloFresh was founded in Berlin in November 2011 and went public on the Frankfurt Stock Exchange in November 2017. HelloFresh has offices in New York, Berlin, London, Amsterdam, Sydney, Toronto, Auckland, Paris and Copenhagen.
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