HelloFresh SE: Q3 2018: HelloFresh continues on its strong growth path

DGAP-News: HelloFresh SE / Key word(s): Quarterly / Interim Statement

13.11.2018 / 06:50
The issuer is solely responsible for the content of this announcement.



Q3 2018: HelloFresh continues on its strong growth path
Meal-kit leader also confirms positive outlook for full year

- Group revenue increased by 39.5% year-on-year to EUR302.2 million (up by 41.1% in constant currency from Q3 2017: EUR216.7 million)

- Sustained strong contribution margin expansion to 25.9% (Q3 2017: 23.2%)

- International segment delivered positive AEBITDA for second quarter in a row, on track for full-year profitability

- Strategic initiatives in the US paying off, setting the stage for continued strong long-term growth and value creation

- Full-year guidance confirmed: revenue growth at 32% - 37% (in constant currency) and contribution margin of above 25% for the full year 2018


Berlin, November 13, 2018 - HelloFresh, the leading global provider of meal kits, has continued its strong year-on-year growth and successfully started into Q4 2018 on the back of great momentum from September. As of September 30, 2018, HelloFresh completed the historically rather quiet season by delivering 46.5 million meals (Q3 2017: 33.7) to 1.84 million active customers (Q3 2017: 1.28 million). Group revenues increased 39.5% to EUR302.2 million (up by 41.1% on constant currency from Q3 2017: EUR216.7 million), while expanding contribution margin to 25.9% (Q3 2017: 23.2%).

"Q3 tends to be a quarter that is impacted by seasonality for us. We are therefore very pleased that we could deliver another set of outstanding results," says Dominik Richter, CEO and co-founder of HelloFresh SE. "Our long-term focussed strategic initiatives that we announced during summer have supported a strong back-to-school momentum starting in September and we expect a continued boost to our results in the upcoming quarter."

In its International segment, HelloFresh continued to grow Net Revenues profitably by 54.5% year-on-year in Q3 2018 and is fully on track to achieve AEBITDA profitability also for the full year 2018. Revenue in the US increased by 29.5% year-on-year in Q3 2018 in constant currency, further expanding the company's market leadership.

Following the quarterly earnings announcement in August, HelloFresh made targeted investments that further support long-term growth and value creation. Most notably, the company successfully launched a three-brand strategy in the US market, thereby vastly expanding its total addressable market. This came on the back of stronger than anticipated operating margins and the clear market leadership position the company had attained in H1 2018. Based on the excellent YTD performance in both the US and International segments HelloFresh confirms its full-year 2018 guidance for group revenue growth at 32% - 37% (in constant currency), and a contribution margin of above 25%.

Significant developments in the course of the year after IPO

Since going public one year ago on 2nd November 2017, HelloFresh has fully delivered on all goals communicated at the time of their IPO. Six months earlier than planned, in Q2 2018, the company's international segment achieved the first AEBITDA break-even quarter. The company also increased its contribution margin in Q2 to over 28% - significantly earlier than planned.

Attaining clear market leadership in both the US and globally in early 2018, HelloFresh has also taken advantage of attractive add-on M&A opportunities since then, acquiring both GreenChef and Chefs Plate and thereby expanding its leadership position in North America. Furthermore, the company successfully launched its operations in the eleventh market worldwide, New Zealand, in October.

Selected key performance indicators

Group

  Q3 2018 Q3 2017 year-on-year in %
Active customers (in millions) 1.84 1.28 43.7%
Number of orders (in millions) 6.34 4.63 36.9%
Meals delivered (in millions) 46.5 33.7 38.2%
 
Revenue (in EUR million) 302.2 216.7 39.5%
Constant currency revenue (in EUR million) 305.9 216.7 41.1%
Contribution margin (in EUR million)* 78.1 50.3 55.5%
Contribution margin as a % of revenue 25.9% 23.2% 2.7 pp
Adjusted EBITDA (in EUR million) (26.0) (17.4) (49.4%)
Adjusted EBITDA as a % of revenue (8.6%) (8.0%) (0.6 pp)
 

 

U.S.

  Q3 2018 Q3 2017 year-on-year in %
Active customers (in millions) 1.05 0.79 33.3%
Number of orders (in millions) 3.42 2.64 29.6%
Meals delivered (in millions) 22.4 17.9 25.3%
 
Revenue (in EUR million) 170.1 131.1 29.7%
Constant currency revenue (in EUR million) 169.8 131.1 29.5%
Contribution margin (in EUR million)* 43.9 31.4 39.8%
Contribution margin as a % of revenue 25.8% 24.0% 1.9 pp
Adjusted EBITDA (in EUR million) (18.2) (8.5) (113.0%)
Adjusted EBITDA as a % of revenue (10.7%) (6.5%) (4.2 pp)
 

International

  Q3 2018 Q3 2017 year-on-year in %
Active customers (in millions) 0.78 0.49 60.1%
Number of orders (in millions) 2.93 2.01 45.8%
Meals delivered (in millions) 24.1 15.8 52.8%
 
Revenue (in EUR million) 132.3 85.6 54.5%
Constant currency revenue (in EUR million) 136.1 85.6 59.0%
Contribution margin (in EUR million)* 35.1 19.5 80.1%
Contribution margin as a % of revenue 26.5% 22.8% 3.8 pp
Adjusted EBITDA (in EUR million) 1.6 (4.3) 137.2%
Adjusted EBITDA as a % of revenue 1.2% (5.0%) 6.2 pp
 

**Net of share-based compensation expenses; all KPIs are including Green Chef

 

Press contact

Eva Switala

Global Head of PR

HelloFresh SE
+49 (0) 160 98 082 688

es@hellofresh.com

www.hellofreshgroup.com
 

 

About HelloFresh

HelloFresh is the world's leading meal kit company and operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada and New Zealand. HelloFresh delivered 46.5 million meals to 1.84 million active customers worldwide in the three-month period between July 1, 2018 and September 30, 2018. HelloFresh was founded in Berlin in November 2011 and went public on the Frankfurt Stock Exchange in November 2017. HelloFresh has offices in New York, Berlin, London, Amsterdam, Zurich, Sydney, Toronto and Auckland.



13.11.2018 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
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