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At HelloFresh Group, that means thousands of daily decisions made across labs, Distribution Centres, and logistics hubs in multiple markets. This year's theme, \\\"\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"From burden to solutions – safe food everywhere\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\",\\\" reflects an approach we've been committed to for years: making food safety practical, embedded, and consistent across everything we do.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here's a look at what that means in practice.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Certified. Audited. Ready.\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Running food operations across multiple markets means consistency can't rely on goodwill alone. It needs structure. Over the past year, we've continued expanding our\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.brcgs.com/our-standards/storage-and-distribution/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"BRCGS Storage & Distribution certification\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" programme across our Distribution Centres and logistics hubs. It's one of the most recognised food safety benchmarks in the world. In 2025, all audited Distribution Centres achieved AA or AA+ ratings –  the highest grades available, awarded through rigorous independent audits that verify our facilities meet world-class standards. And because we don't just want to be ready for audits, we want to be ready every day, many of our sites have now moved to unannounced audits. This helps reinforce audit readiness as a daily discipline, rather than a preparation exercise. Newer sites are already progressing toward their first certifications.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What actually happens in our Berlin Quality Lab\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3cfnhDJ85kvvDiehMtWSv3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Before an ingredient reaches a HelloFresh customer, it has already passed through several layers of risk-based assessment. Our Berlin Quality Lab team rigorously monitors Critical Quality Attributes (CQAs) –such as pH, moisture content, and core cooking temperatures –to prevent bacterial and mould contamination. Our product evaluation process is driven by a comprehensive, dynamic risk assessment that proactively accounts for potential food safety hazards.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Beyond the lab, our quality surveillance programme runs ongoing assessments across our full ingredient and supplier base, covering microbiological, chemical, pesticide, and veterinary residue testing. When something's flagged, we move fast. We work directly with suppliers on corrective actions and hold the whole chain to the same standard we hold ourselves.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"From our warehouses to your kitchen\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2sSj0oS2BQ8e6z1OCbkwtq\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Food safety doesn't stop at the distribution centre. By the time a HelloFresh box reaches your door, it's already travelled through a network of hubs where our teams treat every handoff as a critical moment.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Across our logistics hubs worldwide, robust Food Safety and Quality Assurance (FSQA) processes and performance tracking keep every operation to the highest standard, regardless of box volume. This network, a mix of third-party logistics partners and HelloFresh's own temperature-controlled and ambient hubs, is the part of the supply chain customers rarely see. It is, however, where we keep the promise we make to our customers all the way to your kitchen. We ensure your boxes are handled with the utmost care, keeping chilled ingredients safe through active temperature monitoring across all hubs and routes, and by using specialised ice pack solutions to tackle the warmest days of the year.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"When Quality & Safety Becomes Second Nature\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When we started our Quality & Safety Culture Programme with\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.culturexcellence.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Culture Excellence\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", to give Distribution Centres a stronger voice on food safety through our annual survey. The goal was to better understand how food safety is experienced on the floor, from how teams escalate concerns to how they learn from observations, apply procedures, and identify opportunities to prevent issues before they arise.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Three years later, that work has helped embed food safety more deeply into daily routines. Our culture scores have remained strong this year, sustaining the progress made since Year 1, and our audit performance continues to reflect the connection between culture and operational discipline. When people feel confident to speak up, share learnings, and act early, food safety becomes more than a requirement and becomes a norm.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Through our Food Academy, developed with the food science institute \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.campdenbri.co.uk/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Campden BRI\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\",  we continue to build practical capability across our teams in areas such as risk prevention, microbiological safety, and quality management. By equipping our teams with the right knowledge and skills, we help strengthen food safety culture and support consistently excellent results across our operations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"This month, across our International  Distribution Centres\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Throughout June, across our Distribution Centers, we are marking World Food Safety Day through local engagement activities, awareness campaigns, and team recognition moments across our sites. These activities celebrate the people behind the processes,  the teams who help ensure food safety standards are upheld every day across our operations\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1mucfVjlvR02h9PsGf9prl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6rkYU7D7TxhbQxKcGae2vM\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This World Food Safety Day, we are proud to recognise all people across the HelloFresh Group who help make safe food the default and moving every box safely through the supply chain.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"__typename":"ContentfulAsset","contentful_id":"3cfnhDJ85kvvDiehMtWSv3","photoFluid":{"base64":"data:image/png;base64,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","aspectRatio":1.3333333333333333,"src":"//images.ctfassets.net/irplh84t0tdt/3cfnhDJ85kvvDiehMtWSv3/d96ca93fd57c79211bc24c227c8063f3/lab.png?w=700&q=100","srcSet":"//images.ctfassets.net/irplh84t0tdt/3cfnhDJ85kvvDiehMtWSv3/d96ca93fd57c79211bc24c227c8063f3/lab.png?w=175&h=131&q=100 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At HelloFresh Group, that means thousands of daily decisions made across labs, Distribution Centres, and logistics hubs in multiple markets. This year's theme, \\\"\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"From burden to solutions – safe food everywhere\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\",\\\" reflects an approach we've been committed to for years: making food safety practical, embedded, and consistent across everything we do.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here's a look at what that means in practice.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Certified. Audited. Ready.\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Running food operations across multiple markets means consistency can't rely on goodwill alone. It needs structure. Over the past year, we've continued expanding our\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.brcgs.com/our-standards/storage-and-distribution/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"BRCGS Storage & Distribution certification\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" programme across our Distribution Centres and logistics hubs. It's one of the most recognised food safety benchmarks in the world. In 2025, all audited Distribution Centres achieved AA or AA+ ratings –  the highest grades available, awarded through rigorous independent audits that verify our facilities meet world-class standards. And because we don't just want to be ready for audits, we want to be ready every day, many of our sites have now moved to unannounced audits. This helps reinforce audit readiness as a daily discipline, rather than a preparation exercise. Newer sites are already progressing toward their first certifications.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What actually happens in our Berlin Quality Lab\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3cfnhDJ85kvvDiehMtWSv3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Before an ingredient reaches a HelloFresh customer, it has already passed through several layers of risk-based assessment. Our Berlin Quality Lab team rigorously monitors Critical Quality Attributes (CQAs) –such as pH, moisture content, and core cooking temperatures –to prevent bacterial and mould contamination. Our product evaluation process is driven by a comprehensive, dynamic risk assessment that proactively accounts for potential food safety hazards.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Beyond the lab, our quality surveillance programme runs ongoing assessments across our full ingredient and supplier base, covering microbiological, chemical, pesticide, and veterinary residue testing. When something's flagged, we move fast. We work directly with suppliers on corrective actions and hold the whole chain to the same standard we hold ourselves.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"From our warehouses to your kitchen\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2sSj0oS2BQ8e6z1OCbkwtq\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Food safety doesn't stop at the distribution centre. By the time a HelloFresh box reaches your door, it's already travelled through a network of hubs where our teams treat every handoff as a critical moment.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Across our logistics hubs worldwide, robust Food Safety and Quality Assurance (FSQA) processes and performance tracking keep every operation to the highest standard, regardless of box volume. This network, a mix of third-party logistics partners and HelloFresh's own temperature-controlled and ambient hubs, is the part of the supply chain customers rarely see. It is, however, where we keep the promise we make to our customers all the way to your kitchen. We ensure your boxes are handled with the utmost care, keeping chilled ingredients safe through active temperature monitoring across all hubs and routes, and by using specialised ice pack solutions to tackle the warmest days of the year.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"When Quality & Safety Becomes Second Nature\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When we started our Quality & Safety Culture Programme with\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.culturexcellence.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Culture Excellence\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", to give Distribution Centres a stronger voice on food safety through our annual survey. The goal was to better understand how food safety is experienced on the floor, from how teams escalate concerns to how they learn from observations, apply procedures, and identify opportunities to prevent issues before they arise.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Three years later, that work has helped embed food safety more deeply into daily routines. Our culture scores have remained strong this year, sustaining the progress made since Year 1, and our audit performance continues to reflect the connection between culture and operational discipline. When people feel confident to speak up, share learnings, and act early, food safety becomes more than a requirement and becomes a norm.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Through our Food Academy, developed with the food science institute \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.campdenbri.co.uk/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Campden BRI\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\",  we continue to build practical capability across our teams in areas such as risk prevention, microbiological safety, and quality management. By equipping our teams with the right knowledge and skills, we help strengthen food safety culture and support consistently excellent results across our operations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"This month, across our International  Distribution Centres\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Throughout June, across our Distribution Centers, we are marking World Food Safety Day through local engagement activities, awareness campaigns, and team recognition moments across our sites. These activities celebrate the people behind the processes,  the teams who help ensure food safety standards are upheld every day across our operations\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1mucfVjlvR02h9PsGf9prl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6rkYU7D7TxhbQxKcGae2vM\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This World Food Safety Day, we are proud to recognise all people across the HelloFresh Group who help make safe food the default and moving every box safely through the supply 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