HELLOFRESH ACHIEVES MILESTONE IN LONG-TERM GROWTH STRATEGY
HelloFresh has successfully advanced the planned expansion of its global organisation in the first half year of 2016. The company strategically supplemented its existing product range and tapped into additional core markets in Switzerland and Canada. The market entry in Wallonia, Belgium, in a few weeks will close a geographical gap in the defined core regions. HelloFresh will then be active in nine markets. The company’s expansion focuses on key markets critical to establishing a sustainable position as global champion in the “fresh-food-at-home” market. The growth strategy aims at establishing a leading position in the digital transformation of food culture towards fresh, healthy eating.