What we call the HelloFresh Lifestyle has grown in popularity over recent years, and the importance of Healthy Living and Convenience continues to grow.

The average household eats 62% of their meals at home.
74% of adults consider fresh ingredients to be an important part of a healthy lifestyle.
— Technomic 2015
  Completely Transparent Supply Chain


Completely Transparent Supply Chain

  Convenient and Easy


Convenient and Easy

  Quality Time with Quality Food


Quality Time with Quality Food

Technology forms the base of the HelloFresh global business model

But it isn't immediately obvious just how innovative a perishable supply chain platform has to be.  

Our technology team has developed a completely proprietary end-to-end platform to power a global weekly process.  The system operates such that food spends less than a day in the HelloFresh supply chain, keeping those boxes on time and HelloFresh fresh.  At the same time waste is minimised in comparison to traditional food models, both here at HelloFresh and at home for the subscriber. 

We optimise the selection of over 250 ingredients weekly to find the right produce, the right sizes, and the right prices.

We manage over 360 suppliers of fresh food from the point of production to delivery in our localised fulfilment centres.

Fulfilment is processed across our production lines within 8 hours, in a production line dealing with many permutations and combinations of meals per box.

We manage a database of well over 5,500 recipes to ensure we are always providing meals that subscribers will enjoy.

We collect 500,000 subscriber data points weekly, enabling us to accurately and efficiently forecast demand.

None of this can be achieved with a standard e-commerce platform, and our technology team has developed a truly innovative system to underpin every single business activity.

Our weekly connections with customers, suppliers and logistics partners enable our business to be informed and driven by data.


Our Global Platform facilitates huge benefits of scale for HelloFresh, but it's equally important to realise that food has to be a Local Business.


Whether we are dealing with local tastes, local logistics challenges, or local seasonality, we have to maintain a flexible and highly adaptable business.

Our local chefs take great pleasure in designing menus specific to the region and to the time of year, and adding those recipes to the global pool.

Each individual market receives weekly recipes designed just for them, based on their feedback, their preferences and their appetites!  


Every week our local chefs create new recipes with photos of each step for subscribers to cook quick, delicious, nutritious meals at home. 

We do all the thinking and planning so our customers are just left with the fun bit: cooking and eating.

Everyone should be able to cook great meals at home and that’s why we’ve made it our life’s mission to make cooking easy and fun! 

No more shopping queues! Our subscribers get on with their lives while we source all the ingredients for recipes from our legendary local suppliers in each market and pack the exact quantities required for the meals we've designed. There’s no waste and we hunt down speciality produce that subscribers won’t find in the supermarkets.

Every week, hundreds of thousands of boxes are sent out from our fulfilment centres to be delivered to the homes which fall within that region on the time and day of the subscriber's choice.   We also deliver nicely chilled boxes to offices, so that subscribers can take  the box home with them in the evening to immediately start enjoying the meals for that week.