Our Global Platform facilitates huge benefits of scale for HelloFresh, but it's equally important to realise that food has to be a Local Business.
WE WORK HARD TO ENSURE THAT OUR BOXES ARE SPECIFICALLY CURATED for THE LOCAL SUBSCRIBER!
Whether we are dealing with local tastes, local logistics challenges, or local seasonality, we have to maintain a flexible and highly adaptable business.
Our local chefs take great pleasure in designing menus specific to the region and to the time of year, and adding those recipes to the global pool.
Each individual market receives weekly recipes designed just for them, based on their feedback, their preferences and their appetites!