The HelloFresh team love food and they love cooking, and they want you to enjoy it too.

Our Global Management team based in Berlin and New York ensure that our business enjoys every benefit of its global scale.  

Dominik Richter
Co-Founder and Chief Executive Officer

Dominik has been CEO since starting HelloFresh in 2011. He is responsible for keeping a general oversight of the business and strategy. Dominik’s an entrepreneur to the core and started his first two businesses while still at university.  Dominik graduated from WHU with a degree in International Business in 2009, and from the London School of Economics in 2010 with a Masters in Finance and has worked for Goldman Sachs before founding HelloFresh.

 

Thomas Griesel
Co-Founder and Chief Operating Officer

Thomas has been responsible for the logistics and operations behind HelloFresh since founding with Dominik in 2011.  Previously, Thomas had spent time at OC&C Strategy Consultants and worked on a range of his own businesses and ideas.   He graduated from WHU with a degree in International Business Administration in 2009, and from the London Business School in 2010 with a Masters in Management.

 
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CHRISTIAN GÄRTNER  
CHIEF FINANCIAL OFFICER

Prior to joining HelloFresh, Christian spent 19 years in banking, most recently at Bank of America Merrill Lynch where he ran the Equity Capital Markets business for the German speaking region.   Prior to that he was at Goldman Sachs in London and Frankfurt.  

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NUNO SIMARIA
CHIEF TECHNOLOGY OFFICER

Nuno started at HelloFresh in April 2013, uniquely combining a passion for the HelloFresh product with a passion for technology and its ability to change the world.  Nuno had previously worked with a range of new and disruptive technology companies including Rocket Internet.

MAXIMILIAN BACKHAUS
CHIEF MARKETING OFFICER

Maximilian joined HelloFresh at the start of 2014, right at the time that the HelloFresh brand was really starting to accelerate.  He has been able to finely tune a truly global brand, with a very local brand identity.  Maximilian previously worked at Monitor Group, having graduated with a Master's in Management from WHU. 

 

Our Local Founders across HelloFresh are able to leverage the global platform, and at the same time ensure that the HelloFresh product in each market truly reflects the local community.  

A truly local food product, uniquely suited to individual
tastes and meal-time preferences.  

 

Ed Boyes Co-MD US

Ed Boyes

Co-MD US

Adrian Frenzel Co-MD US

Adrian Frenzel

Co-MD US

Maartje Frederiks Netherlands

Maartje Frederiks

Netherlands


Ian Marsh United Kingdom

Ian Marsh

United Kingdom

Tom Rutledge Australia

Tom Rutledge

Australia

Romy Lindenberg Germany

Romy Lindenberg

Germany


Daniel Walter Switzerland

Daniel Walter

Switzerland

Ian Brooks Canada

Ian Brooks

Canada