Press Releases

September, 2016: HelloFresh and Bosch team up to make cooking time quicker and easier in the connected kitchen 

State-of-the-art technology is at the heart of HelloFresh’s latest cooperation. The company has recently teamed up with Bosch Hausgeräte to harness digital networking in the kitchen by integrating the Home Connect technology with the popular HelloFresh app. Cooking is about to become a whole lot easier.

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JuLY 18, 2016: HelloFresh achieves milestone in long-term growth strategy

HelloFresh has successfully advanced the planned expansion of its global organisation in the first half year of 2016. The company strategically supplemented its existing product range and tapped into additional core markets in Switzerland and Canada. The market entry in Wallonia, Belgium, in a few weeks will close a geographical gap in the defined core regions. HelloFresh will then be active in nine markets. The company’s expansion focuses on key markets critical to establishing a sustainable position as global champion in the “fresh-food-at-home” market. The growth strategy aims at establishing a leading position in the digital transformation of food culture towards fresh, healthy eating.

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JuLY 18, 2016: HelloFresh presents leading technology platform behind rapid growth in customers

Visitors to this year’s Tech Open Air festival in Berlin had the unique opportunity to get to know HelloFresh’s leading technology platform at first hand. At the satellite event on 15 July, the HelloFresh IT team under Nuno Simaria, Chief Technology Officer (CTO), provided exclusive insights into its activities, describing the varied technical challenges behind the fast growing e-commerce company.

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June 16, 2016: HelloFresh UK celebrates winning the Grocer Gold Award for Specialist Online Retailer 2016

The Grocer Gold Awards are widely recognized as the very best of the best in grocery retail for service, initiative and commitment, attracting an exclusive and unique audience. Throughout the awards process all candidates experienced rigorous and thorough judging to confirm the winners to be leaders of industry.  

Commenting on their victory Patrick Drake, co-founder and Head Chef of HelloFresh says, “As one of the most prestigious and hotly contested events in the food and drink industry, we are thrilled to be awarded ‘Specialist online retailer of the year’ for the third year in a row. After what has been a very busy year for us with a lot of hard work, it is fantastic to receive the recognition across the industry of our achievements and we are excited about what the future will bring for HelloFresh.”


Berlin, 10. May 2016 – HelloFresh has entered into a partnership with Thermomix which will see HelloFresh provide recipes specifically tailored to cooking with the ever-so-popular smart kitchen helper.  Customers in Germany and Austria can now choose to order their Classic or Veggie boxes with recipes designed for the Thermomix. 

HelloFresh and Thermomix naturally complement each other in their mission to get more people cooking fresh food at home. HelloFresh provides creative, balanced meals together with convenience, while Thermomix offers effortlessness, ease and speed. “We are always looking for opportunities and ideas to combine the enjoyment of cooking with ways to simplify everyday life for our customers,” says Andreas Friesch, director at Thermomix Germany.

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Hello Fresh & Jamie Oliver.jpg

November 3, 2015: HelloFresh and Jamie Oliver Limited Partner to make home cooking simple and even more delicious 

Jamie provides recipe inspiration; HelloFresh provides the ingredients ready to cook.

Berlin, 3. November 2015 – Jamie Oliver Limited and the international fresh food at home brand HelloFresh have teamed up to make it even easier for people to cook delicious, nutritious food from scratch in their own homes. Both Jamie Oliver and HelloFresh want to empower people to make better food choices and cook using fresh ingredients, no matter what their lifestyle. Both businesses are excited to invest in this dynamic vision together.

HelloFresh has in recent years opened up an entirely new segment in the food industry: cook it yourself, without prior planning, shopping or food waste. “We want to give everyone – regardless of the time they have at their disposal or the cooking skills they possess – an opportunity to discover the pleasure of cooking healthy, tasty meals,” says Dominik Richter, co-founder and CEO of HelloFresh.  “In Jamie we have found the best, most trusted and most committed partner for this mission”.

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September 23, 2015: HelloFresh Announces continued strong growth in h1 2015

Berlin, 23 September 2015 – The first half of 2015 marked yet another period of outstanding growth for HelloFresh, the largest subscription-based Fresh Food at Home business globally.     

  • Active Subscribers grew by 429% vs June 30, 2014 to 402,000 as of June 30, 2015  
  • Total Meals Served in the first half grew by 355% vs the same period in 2014 to 18.2 million
  • Net Revenue increased by 408% vs the same period in 2014 to €112.5m

Founded in 2011 by Dominik Richter and Thomas Griesel in Berlin, in the month of July HelloFresh served 4.4m meals in seven markets across three continents. 

Despite its strong growth trajectory, HelloFresh was adjusted(1) EBITDA (pre-marketing expenses) positive both during 2014 and for the first half of 2015 with adjusted1 EBITDA (pre-marketing expenses) margin of around 13.4% and 15.7%, respectively. The Netherlands, one of our early adopter markets, have already been adjusted1 EBITDA (after marketing expenses) positive in the first half of 2014 and the first half of 2015, while still growing at a speed similar to other markets within the group demonstrating the inherent potential of the business model.                                                                                                                       (1) Adjusted for stock compensation payments and certain other extraordinary items.

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September 17, 2015: HelloFresh Raises EUR 75 million at a Valuation of EUR 2.6 billion

Berlin, Germany -  HelloFresh, the leading global fresh meals at home provider, today announced a new investment of EUR 75 million from UK investment manager Baillie Gifford. The Baillie Gifford investment values HelloFresh at EUR 2.6 billion post-money. 

Dominik Richter, co-founder and CEO of HelloFresh, said: “We believe there is continued significant growth potential for our business and we are pleased by this clear endorsement of our strategy and business model. Baillie Gifford is a noted and high-quality long-term investor with extensive expertise in e-commerce. We welcome them to HelloFresh.”  James Anderson, Partner at Baillie Gifford & Co: “We are very excited to be investing in HelloFresh, a fast-growing company which is creating a new category within the global food market. We look forward to working with the HelloFresh team and faithfully supporting the company in the long term.”



July 27, 2015: Recipe Box Service HelloFresh Mixes Tech and Tradition with new App

London, UK - This month HelloFresh becomes the first recipe box service in the UK to launch itself into the app-osphere. Since it started a few years ago HelloFresh has been testing its recipes on hundreds of thousands of customers and refining them with all the weekly feedback received. The result? Recipes tested by real people that really work. The iPhone app not only teaches you to cook, but gives you access to one of the largest databases of tested recipes in the world. For free. 


New York, NY – February 6th, 2015 – Amid broad interest from international investors, HelloFresh's existing shareholders, Rocket Internet and Insight Venture Partners, support the company by financing its next stage of development with a new funding round of $126 million. HelloFresh plans to invest the new funding on further enhancing the customer experience through key initiatives such as increasing flexibility for its customers and integrating along the value chain. 

In the News

August, 2016 - 6ABC

Consumer Reports try out meal-kits; HelloFresh highlighted for its "standout dishes".

May, 2016 - WIRED HEALTH 2016 Coverage

Better food and meal-kits as medicine?

APRIL 29, 2016 - The grocer

The Influences of 2016 - Jamie Oliver and HelloFresh feature in the ranking.

April 13, 2016 - Capital

Interview with Dominik Richter outlining HelloFresh's vision and growth plans

March 16, 2016 - Forbes

Interview with USA co-CEO Ed Boyes: What is the future of food?


February 21, 2016 - Wirtschaft

What do HelloFresh and Lufthansa have in common? 

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February 18, 2016 - gründerszene

Interview with Dominik Richter: HelloFresh's relationship with Rocket Internet

February 16, 2016 - Capital

August 18, 2015 - Wirtschafts Woche

What makes these Berlin Start-Ups so hot?


August 13, 2015 - Wired Magazine

HelloFresh is one of Europe's Hottest Startups for 2015


May 15, 2015 - Tech Crunch

Feb 6, 2015 - Tech Crunch

HelloFresh Raises $126 Million in Series E From Rocket Internet

Dec 17,2014 - Retail News (Dutch)

HelloFresh is Vedis New Retail Champion 2014


Nov 14, 2014 - Wall St Journal

Testing New York's Meal Kit Delivery Services

Sep 17, 2014 - Digital Trends

Recipe kit delivery startup HelloFresh now delivers to the entire US 

Jun 13, 2014 - New York Times