With so many households across the globe now enjoying the HelloFresh experience, we invite you to step behind the scenes and meet the people, the processes and the company behind the most well-known fresh-food at home brands.  

HelloFresh is the leading global provider of fresh food at home.

HelloFresh aims to provide each and every household in its 9 markets with the opportunity to enjoy wholesome home-cooked meals with no planning, no shopping and no hassle required.

Everything required for weeknight meals, carefully planned, locally sourced and delivered to your door at the most convenient time for each subscriber.

Behind the scenes, a huge data driven technology platform puts us in the prime position for disrupting the food supply chain and for fundamentally changing the way consumers shop for food.

The soft subscription model business enables us to leverage our weekly subscriber touch points to consistently manage supply chains and demand, and to optimise the customer experience as well as our business economics. 

HelloFresh is at the forefront of disrupting a multi trillion dollar industry at the very beginning of its online transition.

The HelloFresh team love food and they love cooking, and they want you to enjoy it too.

Dominik Richter
Co-Founder and Chief Executive Officer

Dominik has been CEO since starting HelloFresh in 2011. He is responsible for keeping a general oversight of the business and strategy. Dominik’s an entrepreneur to the core and started his first two businesses while still at university.  Dominik graduated from WHU with a degree in International Business in 2009, and from the London School of Economics in 2010 with a Masters in Finance and has worked for Goldman Sachs before founding HelloFresh.


Thomas Griesel
Co-Founder and Chief Operating Officer

Thomas has been responsible for the logistics and operations behind HelloFresh since founding with Dominik in 2011.  Previously, Thomas had spent time at OC&C Strategy Consultants and worked on a range of his own businesses and ideas.   He graduated from WHU with a degree in International Business Administration in 2009, and from the London Business School in 2010 with a Masters in Management.



Prior to joining HelloFresh, Christian spent 19 years in banking, most recently at Bank of America Merrill Lynch where he ran the Equity Capital Markets business for the German speaking region.   Prior to that he was at Goldman Sachs in London and Frankfurt.  

Nuno-HF photo.jpg


Nuno started at HelloFresh in April 2013, uniquely combining a passion for the HelloFresh product with a passion for technology and its ability to change the world.  Nuno had previously worked with a range of new and disruptive technology companies including Rocket Internet.


Maximilian joined HelloFresh at the start of 2014, right at the time that the HelloFresh brand was really starting to accelerate.  He has been able to finely tune a truly global brand, with a very local brand identity.  Maximilian previously worked at Monitor Group, having graduated with a Master's in Management from WHU. 

Our Local Founders across HelloFresh are able to leverage the global platform, and at the same time ensure that the HelloFresh product in each market truly reflects the local community.    


Ed Boyes US

Ed Boyes


Maartje Frederiks Netherlands

Maartje Frederiks


Ian Marsh United Kingdom

Ian Marsh

United Kingdom

Tom Rutledge Australia

Tom Rutledge


Markus Windisch Germany

Markus Windisch


Ian Brooks Canada

Ian Brooks


Daniel Walter Switzerland

Daniel Walter


HelloFresh Supervisory and Management Board.

supervisory board members

Jeffrey Lieberman, Chairperson
Mr. Lieberman is a Managing Director at Insight Venture Partners which he joined in 1998. Earlier in his career, Mr. Lieberman was a management consultant at McKinsey & Co. in the New York Office. He was born in Passaic, New Jersey in 1974, and holds dual degrees in systems engineering and economics from the University of Pennsylvania’s Moore School of
Engineering and Wharton School of Business, respectively.

Oliver Samwer, Deputy Chairperson
Mr. Samwer serves as Rocket Internet's Chief Executive Officer, having co-founded the Company in 2007. Prior to this, in 2000, Mr. Samwer and his two brothers founded Jamba! AG, which was subsequently acquired by  Verisign Inc. in 2004. Mr. Samwer has previously held the role of Managing Director of eBay, responsible for Germany, Switzerland and Austria, and also co-founded Alando.de, which was sold to eBay Inc. Mr. Samwer holds a degree in business administration from WHU - Otto Beisheim School of Management, and was born in Cologne, Germany in 1972.

John H. Rittenhouse
Mr. Rittenhouse serves as Chairman and Chief Executive Officer of Cavallino Capital, LLC, which he founded in 2007. Mr. Rittenhouse has held senior leadership roles at Wal-Mart Stores, Inc., LVMH Moët Hennessy – Louis Vuitton, Michaels Stores, Inc. and Target Corporation and has worked as National Practice Partner at KPMG. He holds degrees from Rollins College (business administration, management and operations), Haslam College of Business at the University of Tennessee (Executive Masters of Business Administration) and St. Patrick’s Seminary & University (theology). He was born in Queens, New York in 1956.

Derek Zissman
Mr. Zissman is a chartered accountant and has over 45 years’ experience in the capital markets in the United Kingdom. Mr. Zissman was a partner at KPMG for over 30 years; following his retirement in 2008, he has held directorships at Alchemy Partners, Barclays Wealth & Investment Management and Seymour Pierce. He is a current director and member of the audit committee at a number of companies operating in the information technology, leisure transportation and engineering sectors, including The 600 Group PLC. He was born in Birmingham, England in 1944. 

Dmitry Falkovich
Mr. Falkovich founded Phenomenon Ventures in 2012, where he held the position of director until March 2015 and where he remains a shareholder. Mr. Falkovich has held various senior management positions throughout his career in Moscow, Russia. He holds a degree in mathematics from Moscow State University, and was born in Moscow, Russia in 1972. 

Ursula Radeke-Pietsch
Mrs. Radeke-Pietsch serves as head of global capital markets of Siemens AG, a  position she has held since October 2009. Having joined Siemens AG in 1985, she has held various positions, including in the areas of structured finance, audit and treasury. Mrs. Radeke-Pietsch holds a degree in Business Administration, Accounting and Information Technology from Ludwig-Maximilians Universität München, and was born in Regensburg, Germany in 1958.


management board members

  • Dominik Richter, Chief Executive Officer
  • Thomas Griesel, Chief Operating Officer
  • Christian Gärtner, Chief Financial Officer